Should My Aspiring Influencer Pal Cease Using People for Material?

One Side: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram later, and it comes like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also want to experience it without being recorded, edited, or shared for an audience. I am not a prop for her online persona.

The Other Side: Marielle

I want my friend to see that the creations we make together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who pull off that style of casual, DIY film-making.

Content creation is my version of living actively: noticing the nuances, posting them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a opportunity to experience exclusive moments that could help her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: an opening. I understand not everyone likes being on camera, but often spontaneity is what makes material genuine. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions help each other in small ways. I thought filming a short video here or there would be enjoyable for her. Creativity flourishes in partnership, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn't imply everyone around her is content. She must to respect her friend's privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it’s not for everyone. It’s nice she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their friendship?

Mary Smith
Mary Smith

Marco Rossi is a seasoned strategist and content creator with over a decade of experience in gaming and analytics.